The ask: Sell digital cameras to retailers
The strategy: Leverage the current Point‐and‐Shoot trend
The outcome: Full line in stores now
The ask: Sell a line of impulse items to retailers
The strategy: Make it a no brainer. Equate the line to effortless sales.
The outcome: Full line in stores now
The ask: Sell fitness watches to retailers
The strategy: Tap into the customers' emotionality
The outcome: Full line in stores now
